--- title: Bootcamp - The Audience Accelerator --- [Go Back Up](https://info.h2klabs.com/bootcamp-audience-accelerator#top) [Skip Navigation](https://info.h2klabs.com/bootcamp-audience-accelerator#widget_1753306202729-after-page-nav) - [Who Should Attend](https://info.h2klabs.com/bootcamp-audience-accelerator#Attend) - [What You Will Learn](https://info.h2klabs.com/bootcamp-audience-accelerator#Learn) - [Investment & Team Pricing](https://info.h2klabs.com/bootcamp-audience-accelerator#Purchase) - [Secure Your Spot](https://info.h2klabs.com/bootcamp-audience-accelerator#Purchase) Jump to Section Jump to Section Who Should Attend What You Will Learn Investment & Team Pricing Secure Your Spot [![RRC Revenue Room Bootcamp Cohort 2 (1)](https://info.h2klabs.com/hs-fs/hubfs/RRC%20Revenue%20Room%20Bootcamp%20Cohort%202%20(1).png?width=300&height=150&name=RRC%20Revenue%20Room%20Bootcamp%20Cohort%202%20(1).png "RRC Revenue Room Bootcamp Cohort 2 (1)")](https://www.h2klabs.com/) September 17 - October 29, 2025 ![Bootcamp Hero Sept - 12th (5)](https://info.h2klabs.com/hs-fs/hubfs/Bootcamp%20Hero%20Sept%20-%2012th%20(5).png?width=800&height=600&name=Bootcamp%20Hero%20Sept%20-%2012th%20(5).png) The Revenue Room™ Bootcamp ## The Audience Accelerator Charting the Course from Acquisition to Engagement to Monetization [Secure Your Spot Now](https://info.h2klabs.com/bootcamp-audience-accelerator#Purchase) [Download Bootcamp Brochure](https://info.h2klabs.com/hubfs/Bootcamp_Audience_PDF.pdf?hsLang=en) [Next Section](https://info.h2klabs.com/bootcamp-audience-accelerator#main) In today's crowded digital landscape, it's not enough to simply grow your audience; you need to engage them deeply. With 40% of publishers experiencing drops in traffic, now is the time to learn how to acquire and retain your audience effectively. ## Deck Highlights - ![Screenshot 2025-07-30 110944](https://info.h2klabs.com/hs-fs/hubfs/Screenshot%202025-07-30%20110944.png?width=1904&height=1064&name=Screenshot%202025-07-30%20110944.png) Hover message - ![Screenshot 2025-07-30 110431](https://info.h2klabs.com/hs-fs/hubfs/Screenshot%202025-07-30%20110431.png?width=1913&height=1072&name=Screenshot%202025-07-30%20110431.png) Hover message - ![Screenshot 2025-07-30 110448](https://info.h2klabs.com/hs-fs/hubfs/Screenshot%202025-07-30%20110448.png?width=1907&height=1068&name=Screenshot%202025-07-30%20110448.png) Hover message ![arrow-1](https://info.h2klabs.com/hs-fs/hubfs/arrow-1.png?width=150&height=150&name=arrow-1.png)   ## Who Should Attend This bootcamp is built for cross-functional roles who are accountable and responsible for audience acquisition, engagement, and monetization. Audience Development, Marketing & Editorial Teams Product Management & Digital Strategy Leaders Marketing Ops, Data/Analytics & RevOps Professionals Revenue and Subscription Owners Whether you’re building from scratch or scaling success, this Bootcamp gives you the tools to connect strategy to execution. > I went in skeptical, unsure what to expect — but this Bootcamp ended up being one of the most beneficial things I’ve done in years. It challenged the way I think about my business and helped me reframe my entire mindset. **CEO** > The Bootcamp completely exceeded my expectations. I thought I knew my audience — turns out I was only scratching the surface. This program gave me clarity, focus, and a strategy I could actually execute. I walked away with a certificate and a plan I was excited to implement the very next day. **VP of Business Development** > I was overwhelmed and spinning my wheels. The Bootcamp gave me structure, focus, and a clear path forward. **COO** ![Bootcamp (1)](https://info.h2klabs.com/hs-fs/hubfs/Bootcamp%20(1).png?width=1200&height=900&name=Bootcamp%20(1).png) ## What You'll Learn Each week includes 1 hour of live instruction + 1 hour of team collaboration. By the end of this Bootcamp, you’ll walk away with: - A user journey map aligned to cohorts and conversion triggers - A subscription growth plan backed by metrics, KPIs, and a 30/60/90-day roadmap - Insight into data-driven retention and re-engagement tactics - New models for gating content, growing email lists, and driving conversions - A clear understanding of how to measure, refine, and expand your audience business - A cohesive cross-functional strategy for audience acquisition and monetization   ![bootcamp image](https://info.h2klabs.com/hs-fs/hubfs/bootcamp%20image.png?width=1000&height=667&name=bootcamp%20image.png) ## Your Capstone: Subscription Growth Plan Throughout the Bootcamp, teams will develop a Subscription Growth Plan that: - Tackles a real business challenge - Applies course frameworks and data insights - Targets impact with clear metrics Includes a 30/60/90-day launch and execution roadmap Final presentations are made during the optional Week 7 in a private 1:1 coaching session.   Secure your spot now     If you are booking a mid- to large-sized team and would prefer to be invoiced, email Coleen Thomson at [coleen@h2klabs.com](mailto:coleen@h2klabs.com) ## Are you ready? [Secure Your Spot Now!](https://info.h2klabs.com/bootcamp-audience-accelerator#Purchase) [Book a call to learn more](https://meetings.hubspot.com/melissa988/bootcamp) Instructor-Led. Real-World Focus. # MEET YOUR INSTRUCTORS ![Michael Bennett](https://info.h2klabs.com/hs-fs/hubfs/Michael%20Bennett.png?width=800&height=800&name=Michael%20Bennett.png) ### Michael Bennett Independent Consultant & Subscription Growth Strategist Michael Bennett is a veteran audience architect with over 30 years of experience transforming how media companies acquire, engage, and monetize their audiences. A former senior executive at **Thomson Reuters**, **ALM Media**, and **Life Science Connect**, Mike has led enterprise-wide initiatives that turn casual readers into loyal, paying subscribers. Known for his sharp strategic lens and collaborative approach, Mike builds high-performance subscription funnels and brings entire organizations along with him. His proven playbook covers everything from tightening acquisition channels and optimizing onboarding to boosting engagement, reducing churn, and expanding lifetime value (LTV). What sets Mike apart is his ability to create **cross-functional momentum** around audience growth. He aligns editorial, product, data, and revenue teams around a shared vision—and delivers tactical clarity on what really moves the needle. At **The Audience Accelerator**, Mike brings the same battle-tested frameworks and real-world strategies he uses with top publishers to help Bootcamp participants go from theory to traction. Whether you’re stuck in a subscriber plateau or gearing up for your next growth wave, Mike will show you how to transform your audience from passive to profitable. ![Speaker headshots - Salon - MH (1)](https://info.h2klabs.com/hs-fs/hubfs/Speaker%20headshots%20-%20Salon%20-%20MH%20(1).png?width=800&height=800&name=Speaker%20headshots%20-%20Salon%20-%20MH%20(1).png) ### Heather Holst-Knudsen CEO, H2K Labs & Revenue Room™ Connect **Heather Holst-Knudsen** is the Founder & CEO of **H2K Labs**, a tech-enabled value creation firm that helps media, event, data, and marketplace businesses accelerate revenue, improve profitability, and grow enterprise value through data, digital, and AI. She also leads **Revenue Room™ Connect**, a professional network and executive education platform for revenue-critical leaders, and hosts *The Revenue Room™ Podcast*. A veteran of the B2B information and events industry, Heather began her career at Thomas Publishing, Miller Freeman, Reed Elsevier, and IDG before leading—and selling—Thomas’s Manufacturing Enterprise Communications division. She’s since advised SaaS innovators like Feathr, Gleanin, Brella, and Edflex, while growing H2K Labs into a trusted strategic partner. Widely recognized for her leadership in **data-driven revenue acceleration**, **digital transformation**, and **product innovation**, Heather brings over 30 years of experience turning complex data into scalable growth. [SECURE YOUR SPOT NOW](https://info.h2klabs.com/bootcamp-audience-accelerator#Purchase)