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The Revenue Room™ Bootcamp
The Audience Accelerator
to Engagement to Monetization
In today's crowded digital landscape, it's not enough to simply grow your audience; you need to engage them deeply. With 40% of publishers experiencing drops in traffic, now is the time to learn how to acquire and retain your audience effectively.
Deck Highlights
I went in skeptical, unsure what to expect — but this Bootcamp ended up being one of the most beneficial things I’ve done in years. It challenged the way I think about my business and helped me reframe my entire mindset.
CEO
The Bootcamp completely exceeded my expectations. I thought I knew my audience — turns out I was only scratching the surface. This program gave me clarity, focus, and a strategy I could actually execute. I walked away with a certificate and a plan I was excited to implement the very next day.
VP of Business Development
I was overwhelmed and spinning my wheels. The Bootcamp gave me structure, focus, and a clear path forward.
COO
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What You'll Learn
- A user journey map aligned to cohorts and conversion triggers
- A subscription growth plan backed by metrics, KPIs, and a 30/60/90-day roadmap
- Insight into data-driven retention and re-engagement tactics
- New models for gating content, growing email lists, and driving conversions
- A clear understanding of how to measure, refine, and expand your audience business
- A cohesive cross-functional strategy for audience acquisition and monetization
Your Capstone: Subscription Growth Plan
- Tackles a real business challenge
- Applies course frameworks and data insights
- Targets impact with clear metrics
Includes a 30/60/90-day launch and execution roadmap
Final presentations are made during the optional Week 7 in a private 1:1 coaching session.
Are you ready?
MEET YOUR INSTRUCTORS
Michael Bennett
Independent Consultant & Subscription Growth Strategist
Michael Bennett is a veteran audience architect with over 30 years of experience transforming how media companies acquire, engage, and monetize their audiences. A former senior executive at Thomson Reuters, ALM Media, and Life Science Connect, Mike has led enterprise-wide initiatives that turn casual readers into loyal, paying subscribers.
Known for his sharp strategic lens and collaborative approach, Mike builds high-performance subscription funnels and brings entire organizations along with him. His proven playbook covers everything from tightening acquisition channels and optimizing onboarding to boosting engagement, reducing churn, and expanding lifetime value (LTV).
What sets Mike apart is his ability to create cross-functional momentum around audience growth. He aligns editorial, product, data, and revenue teams around a shared vision—and delivers tactical clarity on what really moves the needle.
At The Audience Accelerator, Mike brings the same battle-tested frameworks and real-world strategies he uses with top publishers to help Bootcamp participants go from theory to traction. Whether you’re stuck in a subscriber plateau or gearing up for your next growth wave, Mike will show you how to transform your audience from passive to profitable.
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Heather Holst-Knudsen
CEO, H2K Labs & Revenue Room™ Connect
Heather Holst-Knudsen is the Founder & CEO of H2K Labs, a tech-enabled value creation firm that helps media, event, data, and marketplace businesses accelerate revenue, improve profitability, and grow enterprise value through data, digital, and AI. She also leads Revenue Room™ Connect, a professional network and executive education platform for revenue-critical leaders, and hosts The Revenue Room™ Podcast.
A veteran of the B2B information and events industry, Heather began her career at Thomas Publishing, Miller Freeman, Reed Elsevier, and IDG before leading—and selling—Thomas’s Manufacturing Enterprise Communications division. She’s since advised SaaS innovators like Feathr, Gleanin, Brella, and Edflex, while growing H2K Labs into a trusted strategic partner.
Widely recognized for her leadership in data-driven revenue acceleration, digital transformation, and product innovation, Heather brings over 30 years of experience turning complex data into scalable growth.