--- title: LunchLab NYC Registration description: At LunchLab, executives will dive deep into the essence of customer-centricity and its profound impact on enterprise value. You will discover how to uncover and act on customer insights to fuel sustainable growth - across all customer types -including buyers and sellers. We’ll address how to define success and measure ROI from investments. You will glean insights on fostering a data-driven, customer-centric culture from the top down and explore the people, processes, platforms, data sets, and metrics vital for this shift. --- [Skip to the main content.](https://info.h2klabs.com/lunchlab-nyc-registration#main-content) [![H2K-Labs-White](https://info.h2klabs.com/hs-fs/hubfs/Logos/H2K%20Logos/H2K-Labs-White.png?width=125&height=105&name=H2K-Labs-White.png "H2K-Labs-White")](https://www.h2klabs.com/) [![H2K-Labs-Orange-Black](https://info.h2klabs.com/hs-fs/hubfs/Logos/H2K%20Logos/H2K-Labs-Orange-Black.png?width=800&height=671&name=H2K-Labs-Orange-Black.png "H2K-Labs-Orange-Black")](https://www.h2klabs.com/) Toggle Menu Toggle Menu ### – June 18th, 2024 – # LunchLab # NYC ### Mastering Customer Obsession During Accelerated Times of Change   #### For CEOs and Revenue-critical CXOs in the Media, Information, and Marketplace Economy #### This event has passed! ### LunchLab NYC begins in... #### 00 days #### 00 hours #### 00 minutes #### 00 seconds ## Don't Miss the Next One! Sign up to be notified of our next LunchLab event.  [Notify Me](https://info.h2klabs.com/lunchlab-nyc-registration#tmp1_module_1718988197619) ### Get Notified of Upcoming Events Sign up below and you'll be the first to know when new events like LunchLab happen!   ## LunchLab NYC ### Tuesday, June 18th, 2024 ### The Yale Club #### 12:00 - 4:00 PM EST   Join us at The Yale Club in midtown NYC for an interactive LunchLab event for revenue-critical CXOs leading media, data, information, and marketplace businesses. LunchLab, produced by [H2K Labs](https://www.h2klabs.com/), is a deep-dive, rapid learning experience focused on transforming your organization into a customer-centric powerhouse to accelerate revenue, profitability, and enterprise value.  ![business people group at meeting seminar presentation in brigt conference room](https://info.h2klabs.com/hs-fs/hubfs/business%20people%20group%20at%20meeting%20seminar%20presentation%20in%20brigt%20conference%20room.jpeg?width=1000&height=667&name=business%20people%20group%20at%20meeting%20seminar%20presentation%20in%20brigt%20conference%20room.jpeg) #### Why You Should Attend LunchLab - a rapid learning program curated for CEOs and C-Level revenue-critical teams - blends convenience with high-impact education. You’ll get revenue-driving strategies and tools for real-world challenges facing you today. Through collaborative learning, you’ll develop blueprints for organizational growth and innovation. ![data choas person looking](https://info.h2klabs.com/hs-fs/hubfs/data%20choas%20person%20looking.jpeg?width=1502&height=1000&name=data%20choas%20person%20looking.jpeg) #### What You Will Learn LunchLab’s actionable insights will help you unlock: ⧫ Increased Profits and Enterprise Value ⧫ Core Principles for Multisided Business Models ⧫ 8 Essential Capabilities for Growth ⧫ Optimized Organizational Alignment and Design ⧫ Quick Win Approach for Rapid Revenue Growth ⧫ Tools, Tech and Techniques to Build Revenue ![Business team analyzing market research data](https://info.h2klabs.com/hs-fs/hubfs/Business%20team%20analyzing%20market%20research%20data.jpeg?width=1000&height=667&name=Business%20team%20analyzing%20market%20research%20data.jpeg) #### What You Will Take Away LunchLab gives you the tools and strategies to effectively build your customer-centric organization, including: ⧫   H2K Labs' Capabilities Framework: Customer Centricity ⧫   In-depth playbook ⧫   Detailed template for conducting an internal data strategy assessment required to execute a successful customer-centric strategy ![Image of businessmans hands holding microphone at conference](https://info.h2klabs.com/hubfs/Image%20of%20businessmans%20hands%20holding%20microphone%20at%20conference.jpeg) ### Rapid Learning ##### For Revenue-Critical Leaders LunchLab offers a rapid learning program for CXOs in revenue-critical roles blending convenience with high-impact deep-dive education. ![Businessteam working together on project](https://info.h2klabs.com/hubfs/Businessteam%20working%20together%20on%20project.jpeg) ### Collaboration ##### For Cross-Functional Engagement Focusing on cross-functional collaboration, LunchLab cultivates aligned problem-solving to foster organizational growth and innovation.    ![Hand touching tablet pc, social media concept](https://info.h2klabs.com/hs-fs/hubfs/Hand%20touching%20tablet%20pc%2c%20social%20media%20concept.jpeg?width=1000&height=667&name=Hand%20touching%20tablet%20pc%2c%20social%20media%20concept.jpeg) ### Industry Focus ##### For Relevancy, Action & Impact LunchLab is produced by H2K Labs, a tech-enabled advisory with deep roots in multisided business models and the media, information, data, events and marketplace economy.  ## Event Schedule ### Tuesday, June 18th, 2024 ##### 11:30 AM ##### Doors Open Check-in and networking time. Enjoy a coffee and meet other executives. ##### 12:00 PM ##### Program Kickoff Select your lunch, including vegetarian, vegan, and gluten-free options, and find your table where you will engage with your learning cohort for the next few hours. ##### 12:15 PM ##### Welcome & Introduction Heather Holst-Knudsen Heather Holst-Knudsen, CEO of H2K Labs, opens the session and sets the stage for rapid learning and interaction. ##### 12:30 PM ##### Customer Centricity: The Impact on Profits & Enterprise Value McKinsey says customer-centric companies are 60% more profitable than their laggard counterparts. Prioritizing customer needs in a multi-faceted business setting significantly influences the overall value of the enterprise. ##### 1:00 PM ##### 4 Principles for Multisided Business Models Explore the fundamental principles driving successful customer-centric multisided business models.  Understand how to create value for diverse stakeholders while maintaining a balanced ecosystem. Know the potential risks and rewards.  ##### 1:30 PM ##### 8 Capabilities Required for Sustained Success Discover the eight essential capabilities required for customer-centricity from beginner to advanced levels. Learn how to build capabilities using a flywheel approach. Gain practical strategies for implementing these capabilities effectively in your organization. ##### 2:00 PM ##### Refreshment Break Stretch your legs and grab a cup of coffee and a snack. ##### 2:30 PM ##### Organizational Alignment You can't be customer-centric if your organization is operating in silos. Consistency in processes, data and reporting, and customer experiences is critical. We will dive into how to move from a siloed organization to an aligned one. ##### 3:00 PM ##### Data & Insights Multisided business models generate huge amounts of data every second of every day. How do you know what insights to focus on and to ensure they are actioned to impact customer experience and business outcomes? And how do insights from one customer segment impact the other? ##### 3:30 PM ##### Piloting Your First "Quick Win" Using a prioritization matrix template, we will discuss how to identify viable pilots, including quantifying their financial impact and understanding risk. ##### 4:00 PM ##### Cocktail Reception The program concludes. H2K Labs will host a networking reception for those executives who want to join us. # Instructors [![Heather Holst-Knudsen, CEO, H2K Labs](https://info.h2klabs.com/hubfs/Heather-Headshot300.png)](https://www.h2klabs.com/about-us) #### [Heather Holst-Knudsen](https://www.h2klabs.com/about-us) ##### CEO, H2K Labs Heather Holst-Knudsen is the founder and CEO of H2K Labs and a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She has is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. She has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. [*Email*](mailto:heather@h2klabs.com) [*Linkedin*](https://www.linkedin.com/in/heatherholstknudsen/) [*Twitter*](https://x.com/h2klabs) [*YouTube*](https://info.h2klabs.com/www.youtube.com/@H2KLabs?hsLang=en) [![Amy headshot](https://info.h2klabs.com/hubfs/Amy%20headshot.jpeg)](https://amplifygtm.com/) #### [Amy Roman](https://amplifygtm.com/) ##### Founder & CEO, AmplifyGTM Amy Roman is the Founder and CEO of AmplifyGTM and a seasoned Fractional CRO.  With a proven track record of driving growth, transforming company growth trajectories, and maximizing enterprise value, Amy excels in leading Marketing, Sales, and Customer Success teams. Her experience spans Fortune 500 companies to startups and midmarket tech firms. Amy’s process-oriented and practical approach, grounded in real-world experience, enables her to identify and build the fastest, most efficient, and sustainable paths to tangible outcomes. [*Email*](mailto:amyroman@amplifygtm.com) [*Linkedin*](https://www.linkedin.com/in/amy-roman-4148654/) Add your content here. Add your content here.   ## Attendance Details Attendance is limited to a total of 40 qualified C-level executives.  The structure of the rapid learning environment includes collaboration with internal revenue-critical peers. We strongly recommend attending as a team. Attendance includes lunch, coffee break, rapid learning sessions, Customer Centricity Capabilities Framework, The Revenue Room™ Customer Centricity Playbook, and templates.  ![Upper view of business people around table](https://info.h2klabs.com/hs-fs/hubfs/Upper%20view%20of%20business%20people%20around%20table.jpeg?width=1499&height=1000&name=Upper%20view%20of%20business%20people%20around%20table.jpeg)   ### THE LOCATION ### The Yale Club of New York City ###### The Yale Club is located at 50 Vanderbilt Avenue on the corner of 44th Street, across from the western entrance of Grand Central Terminal. Tel: 212-716-2100 https://www.yaleclubnyc.org/   ## Don't Miss the Next One! Sign up to be notified of our next LunchLab event.  [Notify Me](https://info.h2klabs.com/lunchlab-nyc-registration#tmp1_module_17189882491313) ### Get Notified of Upcoming Events Sign up below and you'll be the first to know when new events like LunchLab happen! 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