Most Will Follow. A Few Will Redefine The Future.
REDEFINING GROWTH: AI, DATA & THE BUSINESS MODEL SHIFT AHEAD
Qualified Attendees
NPS Score
C- Suite
CEO
Speakers Across Media, Events & Data
Media and event models are converging and a new sector is emerging: Data-as-a-Servic. AI is collapsing the gap between B2B and B2C. Data is redrawing the boundaries of growth itself. The old playbooks are obsolete - but so are most of the people still clinging to them. At RevvedUP, you’ll join an exclusive community of CEOs and C-suite pioneers who refuse to wait for disruption to happen to them.
Together, we challenge assumptions, pressure-test strategies, and unlock the insights that turn volatility into competitive advantage. If you’re ready to lead the next era - not follow it - this is where it begins.
What Leaders Are Saying
RevvedUP was unlike any conference I’ve ever attended—from its electric energy to the razor-sharp, plug-and-play strategies. Within days, we’d launched six new business development conversations, and the ROI was undeniable. Even more valuable was the high-caliber network and immediately actionable insights that reshaped our growth playbook at Adweek.
Will Lee
Chief Executive OfficerAdweek
RevvedUP exceeded our expectations on every level. The content was insightful and highly relevant, and the caliber of networking was truly outstanding. We connected with industry leaders and formed valuable new relationships that will benefit our business for years to come. We’re proud to have been a sponsor and look forward to future events!
JAIME SCHULTHEIS
Hd. of Global Data PartnershipsBombora
RevvedUP was a fantastic experience—it nailed the balance: media insiders from B2B and B2C, plus outside innovators in AI and tech that are shaping the industry's future. I walked away with real insights and felt like I was part of a collaborative, high-energy experience.
Nino Tasca
Chief Product Officer Northstar Travel Group
I wanted to thank you both for an incredible event. The people, the format, and the content were exceptional—and I know how hard it is to impress media and event professionals! I walked away having learned a lot, and it truly made me think bigger about what’s possible and how to approach and measure success.
Liz irving
Chief Executive Officer Clarion Events NA
Thank you so much for one of the most incredible and informative events of my career.
CONSTANCE SAYERS
President GovExec
Just a word of thanks for an excellent event. The content was compelling, the programming innovative, and the networking opportunities were outstanding.
ALEXI HUNTLEY KHAJAVI
Group President Questex LLC
Join the movement
featured speakers
Phillip Thomas
Chief Creative Officer of Informa plc
Laura Molen
Former President, NBC Universal.
Laura Molen is an accomplished global media executive, strategic advisor, and board director known for delivering transformative results across the advertising and entertainment industries. As former President of Advertising Sales and Partnerships at NBCUniversal, Molen managed a $5 billion portfolio across television, digital, and streaming platforms including Peacock, the Olympics, Bravo, NBC News, and Telemundo. She spearheaded the launch of Peacock’s advertising business and established the Peacock Council, fostering client-led product innovation.Molen brings deep operational experience, financial stewardship, and cross-sector expertise to the boardroom, with additional leadership roles at Univision, Viacom, Turner, and Paramount. Currently, she serves on the Board of Directors at Audacy, Inc., where she supports innovation in audio, content distribution, and digital transformation.Recognized by Ad Age, Adweek, and Multichannel News, Molen has long championed inclusive business practices. While the national landscape around DEI continues to evolve, she remains committed to fostering workplace cultures that drive performance through diverse perspectives and equitable opportunity.Molen is committed to serving her community and currently holds board positions as a Trustee for the School of the Holy Child Rye and Eckacitta Productions.She holds a B.S. in Advertising from Syracuse University’s S.I. Newhouse School and frequently speaks at global conferences, from CES to Cannes Lions.
Mark Shashoua
Chief Executive Officer
Mark Shashoua co-founded the business in 1991 and returned as CEO in 2017 to lead a major transformation.
Under his leadership, the company shifted from a decentralised, emerging-markets model to a global, centralised structure with a portfolio of market-leading events—driving revenue per event up more than eightfold.
Today, Hyve is scalable, resilient, and focused on expanding digital products.
Previously, as CEO of i2i Events Group, Mark pioneered the “market-leading event only” approach, delivering strong organic growth and high-profile acquisitions like Money20/20.
He is passionate about reimagining events, creating value, and unlocking new possibilities through digitisation.
Lori Driscoll
Partner of PwC
With over 30 years of experience, Lori is a respected leader guiding our Global Technology, Media, and Telecommunications (TMT) Advisory practice. She is committed to empowering our PwC clients to excel in a dynamic global ecosystem, navigating diverse geographies, funding avenues, and strategic partnerships. Lori is instrumental in keeping our clients at the forefront of technological innovation, including driving the development and execution of growth strategies as connectivity and compute power the enterprise.
Passionate about the value of consulting, Lori has a proven track record of exceeding client expectations and delivering value for their investments. Known for her authenticity, she consistently delivers on commitments for our clients, alliance ecosystem, and our people.
Prior leadership roles include overseeing Customer Transformation, Salesforce and Analytics, and Transformation businesses serving TMT clients.
Will Lee
Chief Executive Officer of Adweek
Christine Shaw
Chief Executive Officer of Naylor Association Solutions
With over 20 years of executive and board-level experience in the media, events, and B2B sectors, Christine is a passionate and visionary leader committed to driving growth, innovation, and excellence for Naylor Association Solutions, a premier provider of member engagement and non-dues revenue solutions for associations. Serving as the CEO and President of Naylor, Christine steers the strategic direction of the company, overseeing all operational aspects, performance metrics, and strategic partnerships. Christine's expertise spans mergers and acquisitions, digital transformation, financial and sales turnaround, and ESG strategy and execution. Demonstrating a consistent track record of delivering tangible results and creating value, Christine has successfully empowered teams across diverse platforms and markets. A staunch advocate for diversity, equity, and inclusion, Christine was also the founder and host of Her Success Matters, a podcast highlighting and inspiring women leaders in various industries. Holding executive certifications from MIT Sloan in data monetization and management, as well as leadership, Christine is honored to be recognized as one of the Top 10 Best CEOs of 2021 by Industry ERA Magazine.
Diana Florescu
Chief Executive Officer of Media for Growth
As part of MFG she also advised on the creation of MMC, the first independent media capital fund in the U.S., where she played an instrumental role in designing and deploying the fund. Before launching MFG, Diana led global marketing and growth strategy at Startupbootcamp and Rainmaking, two of the world’s largest early-stage investors and venture studios, operating over 20 accelerators in 15+ countries. She has built go-to-market strategies for startups and advised top-tier VC firms, accelerators, and innovation consultancies worldwide. In 2022, Diana was recognized on the Forbes 30 Under 30 Europe list in Media & Marketing. She holds a Master’s Degree in Technology Entrepreneurship from University College London (UCL).
Lia Bliss
Digital Strategist of Lia Bliss Consulting
Beyond traditional platform tactics, Lia's systematic approach converts digital presence into revenue through her Executive Thought Leadership programs, Enterprise Training for sales teams, dynamic Keynote Speaking, and exclusive Entrepreneurs Mastermind. With a background in sales enablement and a reputation for delivering results, she brings both strategic vision and tactical precision to professionals navigating the digital landscape.
When corporate leaders need digital engagement that performs, they turn to Lia for the systematic advantage their competition hasn't seen before.
Colin Morrison
CEO of Flashes & Flames
Flashes & Flames is widely read by CEOs, senior executives and entrepreneurs in the media, digital, business information and events industries, principally in the UK/Europe, the US and AsiaPacific. In 2025, Flashes & Flames was awarded a Warrant by the 600-year-old Worshipful Company of Stationers & Newspaper Makers (the Stationers’ Company, the UK’s historic pioneer of copyright legislation). The Warrant was in recognition of its “excellence” as a media industry commentator.
It is presenting the “Monetising B2B” conference in London on 20 May 2025, with the participation of major companies including RELX, The Economist, Financial Times, Informa, Business of Fashion, and Clarion Events.
Pete Pachal
CEO of The Media Copilot
Pete Pachal is the founder and CEO of The Media Copilot, a newsletter and podcast about how generative AI is changing the media.
He also instructs journalists and communications professionals how to use AI tools through online courses, and he has consulted with publishers such as The Washington Post and the BBC.
Pete is a longtime journalist, previously holding senior roles in global newsrooms such as CoinDesk and Mashable.
As a thought leader in tech, crypto, and AI, he’s appeared on Fox News, CNN, and The Today Show. He also puts his encyclopedic knowledge of Doctor Who to good use in his side hustle, the popular podcast Pull To Open.
Our Full Speaker Lineup
- Day One
- Day Two
- Day Three
Sunday, March 22nd
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Sponsor Set-Up 12:00 PM
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VIP Reception (Advisory Board Members & CXO Members) 6:00-8:00 PM
Monday, March 23
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Registration 9:00 AM
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Workshops & Working Groups 10:00 - 12:00 NOON
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Keynote Lunch 1:00 - 2:00 PM
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General Session 2:00 - 5:00 PM
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Welcome Reception 5:30 - 7:30 PM
Tuesday, March 24
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Registration 8:00 AM
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Breakfast 7:30 - 8:30 AM
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General Session & Growth Design Labs 8:30 - 12:30
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Networking Lunch 12:30 - 1:30 PM
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General Session & Tsunami 1:30 - 5:30 PM
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Neon Nights: The Future is Now 6:30 - 10:00 PM
MEET YOUR HOSTS
Heather Holst-Knudsen
CEO, H2K Labs & Revenue Room™ Connect
Heather Holst-Knudsen is the Founder & CEO of H2K Labs, a tech-enabled value creation firm that helps media, event, data, and marketplace businesses accelerate revenue, improve profitability, and grow enterprise value through data, digital, and AI. She also leads Revenue Room™ Connect, a professional network and executive education platform for revenue-critical leaders, and hosts The Revenue Room™ Podcast.
A veteran of the B2B information and events industry, Heather began her career at Thomas Publishing, Miller Freeman, Reed Elsevier, and IDG before leading—and selling—Thomas’s Manufacturing Enterprise Communications division. She’s since advised SaaS innovators like Feathr, Gleanin, Brella, and Edflex, while growing H2K Labs into a trusted strategic partner.
Widely recognized for her leadership in data-driven revenue acceleration, digital transformation, and product innovation, Heather brings over 30 years of experience turning complex data into scalable growth.
Kerry Gumas
CEO, Metacomet Advisors
Kerry Gumas is founder and CEO of Metacomet Advisors, which provides strategic advisory and board services to technology, marketing services, information companies and event owners and, via Metacomet Ventures, co-invests in early stage and growth businesses. Kerry co-founded and served as a director and CEO of Questex, a leading global business information and event producer, and previously held senior executive positions at Reed Exhibitions, Advanstar, and IDG.
His industry affiliations include prior service as chairman at the Society of Independent Show Organizers (SISO) and service as board member of Connectiv, the global business information association division of SIIA.
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