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The Revenue Room™ Bootcamp: 

The Subscription Shift: Building & Scaling Paid Products That Stick

Media ▫️ Events ▫️ Data/Information Services ▫️ Marketplaces
Trusted by 100+ media & event companies worldwide.
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Tired of Leaving Money on the Table?

In today’s fast-paced business environment, revenue growth isn’t just about selling more—it’s about executing with precision, aligning cross-functional teams, and transforming data into your greatest strategic asset. 

That’s why we created the Revenue Room™ Bootcamp, a six-week, virtual, instructor-led executive education program designed to help revenue-critical teams operationalize data, eliminate inefficiencies, and build scalable, high-performing revenue engines.

 
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Instructor-Led Training

Gain actionable insights from a leading industry expert on the fundamentals of scalable, data-driven revenue growth in the media and event sectors.
Assessment Blue
Pre & Post Bootcamp Assessment

Benchmark your team’s progress in data literacy, alignment, and decision-making confidence.
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Team Discussion Groups

Teams from each company engage in guided discussions to apply what they've learned, share insights, and tackle challenges specific to their business environment.
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Team Capstone Project

Teams collaborate and build a customized Revenue Transformation Plan tailored to your organization’s goals and data environment.
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Designed for Revenue-Critical Teams
 

To Play the "A-Game," You Need the "A-Team"

Elite performance doesn’t happen by accident—it happens by alignment.

Bootcamp is built for revenue-critical teams across marketing, sales, business development, customer success, RevOps, operations, and product. When every team speaks the same language, follows the same metrics, works towards aligned KPIs, and drives toward the same goals, you don’t just grow—you scale with precision and speed.

Dream Team (1)

The Revenue Room™ Bootcamp

The Subscription Shift - Building & Scaling Paid Products That Stick

In today’s competitive landscape, launching a paid subscription model isn’t enough—you need to align cross-functional teams, design seamless journeys, and continuously optimize to drive growth and retention. This 6-day intensive bootcamp is built to help media, content, and digital product teams create subscription offerings that scale.

July 16 - August 27, 2025

Sessions

Session 1
Unified for Growth
Aligning Teams for Subscription Success

A paid subscription model isn't just a product - it's a company-wide commitment. Learn how to align sales, marketing, editorial, data, and product around a shared vision and define your monetization strategy.

Session 2
Map the Journey
Designing Seamless User Journeys That Convert

Great subscriptions start with great journeys. Break down the subscriber path from awareness to decision, align journeys with audience cohorts, and extend the experience across platforms.

Session 3
Price & Product
Paywall & Pricing Strategies That Work

Your pricing and paywall strategy can make - or break - your subscription business. Learn how to balance access and conversion, align with revenue goals, and choose the right model for your audience.

Session 4
Launch & Amplify
Marketing Your Paid Subscription for Maximum Impact

A great subscription means nothing if no one sees it. Learn how to drive subscriber acquisition through landing page optimization, testing, SEM, email, social, and both organic and paid channels.

Session 5
Keep Them Coming Back
Reducing Churn: Engaging and Retaining Subscribers

Retention is where real value lies. Learn how to create onboarding experiences, build community, deliver ongoing value, and execute win-back campaigns that bring subscribers back into the fold.

Session 6
Optimize & Expand
Scaling Subscriptions with Data, Partnerships & New Offers

Scale smart by measuring what matters. Discover how to optimize your funnel, assess cohort behavior, and leverage content, data, and partnerships to grow your subscription business.

Pricing

Member rates are exclusively available to Revenue Room™ CXO members and attendees of RevvedUP 2025.
If you're already part of the movement, you get preferred pricing. Perks of playing at the top.

Not a member yet? Curious about joining Revenue Room™ CXO? Email Ashley at ashley@revenueroomconnect.com to learn more.
Seats Member Non-Member
1 Seat

$1,995

$2,495
2 - 5 Seats
$5,995

$9,995
6 - 10 Seats
$9,995

$15,995
11 - 20 Seats

$17,995
$25,995

More than 20 Seats? Ask us about our custom Bootcamps.

What's Included

Executive Stakeholder Assessment

Aligns leadership around key goals, gaps, and transformation priorities before the program begins.

Capabilities Assessments

Measure individual and team progress in data literacy, alignment, and confidence in revenue decision-making.

Instructor-Led Sessions

Six actionable sessions led by an industry expert focused on accelerating data-driven revenue performance.

Team Discussion Groups

A private discussion group is held right after each live session, where your team uses guided prompts to apply learnings and advance your Capstone Project in real-time.

Company-Specific Capstone Project

Your team's customized revenue transformation plan is ready for immediate implementation.

1-Hour Debrief Call With Executive Team

Post-program strategy session with your leadership team to review outcomes and next steps.

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